Privacy Policy

Last updated: [Insert Date]

1. Introduction Silk District ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, share, and protect your personal data when you visit our website, use our services, or otherwise interact with us. We operate in England and follow applicable UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website or services, you agree to the collection and use of information in accordance with this Privacy Policy.

2. Who We Are Silk District is a fashion company based in England. For the purposes of data protection law, we are the “data controller” of your personal data. This means we decide how and why your personal data is processed.

3. Information We Collect We may collect and process the following types of personal data:

3.1 Information you provide directly

• Contact details: name, email address, phone number, billing and shipping address
• Account details: username, password, preferences
• Order information: products purchased, order history, payment method (limited details), delivery details
• Communication data: messages you send to us, feedback, reviews, survey responses

3.2 Information collected automatically When you access our website, we may automatically collect:

• Device and technical data: IP address, browser type and version, device type, operating system, time zone setting
• Usage data: pages viewed, time spent on pages, clicks, referring and exit pages, website navigation paths
• Cookies and similar technologies: information stored on your device that helps us recognise you and improve your experience (see Section 8).

3.3 Information from third parties We may receive personal data about you from:

• Payment service providers
• Delivery and logistics partners
• Analytics and advertising partners
• Social media platforms, if you interact with us there

4. How We Use Your Information We use your personal data only when we have a lawful basis to do so. We may use your information for the following purposes:

4.1 To provide our products and services

• Processing and fulfilling your orders
• Managing payments and invoices
• Delivering products and confirming delivery
• Providing customer support and responding to enquiries

4.2 To manage your account

• Creating and maintaining your user account
• Managing your preferences, wish lists, and saved items
• Verifying your identity where necessary

4.3 To communicate with you

• Sending service messages about your orders, deliveries, or account
• Responding to questions, requests, and complaints
• Sending updates about changes to our terms, policies, or services

4.4 Marketing and promotions

• Sending you email newsletters, offers, and promotions (where permitted by law and with your consent where required)
• Showing you personalised content and adverts based on your preferences and browsing behaviour You can opt out of marketing communications at any time by following the unsubscribe link in our emails or by contacting us directly.

4.5 Analytics and improvement

• Analysing how our website and services are used
• Improving our products, website, and customer experience
• Testing new features and services

4.6 Legal and security purposes

• Preventing fraud, misuse, or illegal activities
• Protecting our rights, property, and safety and that of our customers and others
• Complying with legal obligations and responding to lawful requests from authorities

5. Legal Bases for Processing We process your personal data on the following legal bases:

   • Performance of a contract: to provide products and services you have requested, such as fulfilling your orders
   • Legitimate interests: to operate and improve our business, communicate with you, and ensure security (where these interests are not overridden by your rights)
   • Consent: for certain marketing activities, cookies, and similar technologies
   • Legal obligation: to comply with applicable laws and regulations

6. How We Share Your Information We do not sell your personal data. We may share your information with:

6.1 Service providers Trusted third parties who help us operate our business, such as:

• Payment processors
• Delivery and logistics companies
• Website hosting and IT support providers
• Email and marketing platforms
• Analytics and advertising partners

These service providers process your data on our behalf and only in accordance with our instructions and applicable law.

6.2 Business transfers If we are involved in a merger, acquisition, restructuring, or sale of assets, your personal data may be transferred as part of that transaction, subject to appropriate confidentiality and security measures.

6.3 Legal requirements We may disclose your personal data where required to do so by law or in response to valid legal requests by public authorities, including for national security or law enforcement purposes.

7. International Transfers We are based in England, but some of our service providers may be located outside the UK. When we transfer your personal data outside the UK, we ensure that appropriate safeguards are in place, such as:
   • Transfers to countries deemed to provide an adequate level of data protection by the UK government; or
   • Use of standard contractual clauses or equivalent safeguards approved under UK data protection law.

You may contact us for more information about the specific safeguards applied to international data transfers.

8. Cookies and Similar Technologies We use cookies and similar technologies on our website to:
   • Remember your preferences and settings
   • Keep you signed in to your account
   • Analyse website traffic and performance
   • Provide personalised content and advertising

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality and performance of our website.

9. Data Retention We keep your personal data only for as long as necessary for the purposes for which it was collected, including to:
   • Fulfil orders and provide services
   • Meet legal, accounting, and reporting requirements
   • Resolve disputes and enforce our agreements

When we no longer need your personal data, we will securely delete or anonymise it.

10. Security We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration, including:
    • Encryption and secure transmission where appropriate
    • Access controls and authentication measures
    • Regular review of security practices

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

11. Your Rights Under UK data protection law, you have certain rights regarding your personal data. Subject to conditions and exceptions, you have the right to:
    • Access: request a copy of the personal data we hold about you
    • Rectification: ask us to correct inaccurate or incomplete data
    • Erasure: request deletion of your data in certain circumstances
    • Restriction: ask us to restrict the processing of your data in certain cases
    • Portability: receive your data in a structured, commonly used, machine-readable format and transmit it to another controller where technically feasible
    • Objection: object to processing based on our legitimate interests, and to direct marketing at any time
    • Withdraw consent: where processing is based on your consent, you can withdraw that consent at any time

To exercise any of these rights, please contact us using the contact details provided in Section 13. We may need to verify your identity before responding to your request.

12. Children’s Privacy Our website and services are not intended for children under 16 years of age. We do not knowingly collect personal data from children under 16. If you believe that a child has provided personal data to us, please contact us and we will take steps to delete that information where required by law.

13. Contact Us If you have any questions about this Privacy Policy, our data practices, or would like to exercise your data protection rights, please contact us at:

Silk District [Insert Postal Address] [Insert Email Address] [Insert Telephone Number]

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) if you are unhappy with how we handle your personal data. We would, however, appreciate the chance to deal with your concerns before you approach the ICO.

14. Changes to This Privacy Policy We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this Policy periodically to stay informed about how we protect your information.